Both Galxe and Render have recently undergone rebranding efforts. Galxe decided to build its own Layer 1 blockchain platform, Gravity, while Render opted to migrate its token from Ethereum’s RNDR to Solana, renaming it to RENDER. Although both are examples of “old brands making a fresh start,” they have significant differences in their specific strategies and implementation methods. Galxe’s rebranding involves not only technological breakthroughs but also improvements in ecosystem control and user experience. In contrast, Render Network’s rebranding is a combination of token migration and brand update, leveraging Solana’s high performance and low latency to enhance the efficiency of its rendering services and user experience.
Galxe: Transforming from Web3 Identity Authentication to a Layer 1 Blockchain PlatformGalxe, once known for offering decentralized identity verification and data management services as a Web3 infrastructure platform, is undergoing a significant transformation. To address the increasingly complex demands of cross-chain interactions and an expanding user base, Galxe has decided to create its own Layer 1 blockchain platform, Gravity.
Why choose to build Layer1?
Scalability Needs: With the explosive growth of Web3 applications, the existing infrastructure is increasingly struggling to handle the rising transaction volumes and data processing demands. Building a Layer 1 blockchain allows Galxe to address these challenges directly, ensuring the platform can scale effectively to meet the needs of its expanding user base.Ecosystem Control: Creating its own Layer 1 blockchain grants Galxe greater control over its ecosystem, providing more flexibility for future development. By managing the underlying infrastructure, Galxe can better coordinate the various components within its ecosystem and drive the overall growth of the platform.Technological Innovation: Building a Layer 1 blockchain is a highly challenging endeavor, requiring continuous technological innovation. By developing its own Layer 1 platform, Galxe can explore cutting-edge technologies and lead the industry in innovation, pushing the boundaries of what’s possible in the Web3 space.
New brand positioning and imageGalxe’s Gravity blockchain is a Layer 1 full-chain abstraction platform designed to address complex cross-chain interaction issues and provide efficient, secure solutions. The platform focuses on large-scale adoption and full-chain abstraction to offer a smooth experience for developers and users.
Core Technology Stack:
Gravity aims to achieve efficient cross-chain transactions by supporting high-efficiency verification and a user-friendly transaction process through precompiled contracts.
Arbitrum Nitro: Gravity’s infrastructure uses the Arbitrum Nitro technology stack, which provides scalability and efficiency for the blockchain, enabling support for a large volume of cross-chain settlements. Arbitrum Nitro employs advanced optimization techniques to facilitate transactions with lower costs and higher speeds.Zero-Knowledge Proofs (ZKP) and Consensus Mechanism: Gravity integrates zero-knowledge proof technology to enhance security and cost-efficiency, while using Jolteon (AptosBFT) as its consensus algorithm. This combination ensures high transaction throughput and near-instant finality. Additionally, Gravity supports cryptographic primitives using the secp256r1 curve to improve user experience, particularly in account abstraction wallet authentication.PoS Mechanism and Security: Gravity’s Proof-of-Stake mechanism is driven by native staking and restaking protocols (including EigenLayer and Babylon). This design enhances network security and robustness, attracting diverse community participation.EVM Compatibility: Gravity is fully compatible with EVM, meaning developers can easily deploy and interact with smart contracts using existing Ethereum tools and infrastructure.
Galxe’s creation of the Gravity blockchain successfully represents a transition from its original identity verification platform to a full-chain abstraction solution provider. This move not only enhances Galxe’s technical capabilities but also strengthens its key role within the Web3 ecosystem. Gravity, with its advanced security mechanisms, efficient transaction processing, and simplified cross-chain interactions, establishes Galxe as a comprehensive and flexible blockchain platform.
Market Response and Future PlanThe launch of Gravity has garnered widespread attention from users and developers, indicating a strong market reaction. Prior to the G token’s launch, GAL experienced a significant price increase as market expectations for Gravity drove up its value. However, the G token has faced a continued decline since its launch, which may be due to the current market downturn or because Gravity’s actual performance has not met initial expectations.
Galxe plans to fully launch the mainnet features of the platform in the second quarter of 2025, including support for native staking and restaking. Moving forward, Galxe will continue to drive the development of the Web3 ecosystem through the Gravity platform, with a focus on expanding partnerships and integrations. The platform’s roadmap includes plans to introduce additional features and upgrades to further enhance performance and scalability.
Render: from RNDR to RENDER, from ETH to SolanaRender Network initially provided a decentralized rendering solution by utilizing idle GPU resources to deliver efficient rendering services. As the Render community’s demand for greater efficiency and scalability grew, Render decided to migrate its token from Ethereum’s RNDR to Solana and rename it to RENDER. This transition represents not only a change in the token’s name but also a significant strategic adjustment for Render Network.
New brand positioning and imageThe migration marks a new brand positioning for Render Network. The RENDER token will leverage Solana’s high performance and low latency features to significantly enhance rendering service efficiency and user experience. Solana’s high throughput and low transaction fees make it an ideal platform for handling large-scale rendering tasks, allowing Render Network to optimize service quality and support more complex and efficient rendering processes.
All ERC-20 RNDR token holders will have their tokens automatically converted to SPL RENDER tokens at a 1:1 ratio. Users can exchange their tokens on Render Network’s official website, where a detailed migration guide is provided to facilitate the process. Additionally, several major exchanges, including Kraken and Binance, support this migration, and RNDR tokens held on these exchanges will be automatically converted to RENDER tokens without requiring any further action from users. This migration ensures fairness and transparency throughout the process, providing a convenient exchange experience for users.
Market reaction and future plansThe migration and rebranding have received broad market support. Following the announcement of the migration plan and brand reformation, the price of the RENDER token saw a significant increase, largely due to positive market reactions to the anticipated performance improvements and scalability. On the day of the migration, the RENDER token price continued to rise. However, the day after the migration was completed, the price began to decline. This drop could be attributed to several factors: first, the market’s short-term speculative enthusiasm for the migration may have waned; second, there could be selling pressure from early investors realizing profits; and third, the current market instability may have exacerbated price fluctuations.
In its latest summer update, Render Network outlined its future development plans. The platform aims to advance distributed computing and graphics rendering by expanding its core technology and community support. Specific actions include launching new tools and features to enhance rendering efficiency and user experience. Render Network also plans to strengthen partnerships with key industry players to drive more commercial applications. Additionally, the platform will focus on optimizing user incentive mechanisms to attract more developers and creators. Overall, Render Network’s goal is to expand its influence in the graphics rendering field through technological innovation and collaboration.
Inspiration for other projectsThe rebranding cases of Galxe and Render Network provide valuable insights for other blockchain projects.
Firstly, rebranding involves more than just visual and market positioning adjustments; it requires deep strategic and technical reforms. Projects should conduct comprehensive strategic evaluations and adjustments based on market demand and technological trends to maintain competitiveness and adaptability.
Secondly, the success of rebranding depends on both technological innovation and market response. Upgrading and migrating technological platforms can significantly enhance a project’s performance and user experience. However, projects must also consider the market’s acceptance of these changes and their actual effects. Market conditions can impact the outcome of rebranding. For instance, during market downturns, even with well-executed technological upgrades and strategic adjustments, projects may still face risks like falling token prices. Therefore, projects need to time their rebranding efforts appropriately to avoid additional costs in unfavorable market conditions.
Lastly, rebranding is not only an internal transformation but also a response to external market demands. When undertaking a rebranding, projects should align their technological advantages and market opportunities with practical strategic planning to ensure long-term success and sustainable development. By continuously optimizing technology and market positioning, blockchain projects can stand out in a competitive market and achieve greater growth and impact.
ref：
https://optimisus.com/press-releases/galxe-introduces-gravity-a-layer-1-blockchain-designed-for-omnichain-experience-and-full-chain-abstraction/
https://decrypt.co/232932/galxe-introduces-gravity-a-layer-1-blockchain-designed-for-omnichain-experience-and-full-chain-abstraction
https://decrypt.co/232932/galxe-introduces-gravity-a-layer-1-blockchain-designed-for-omnichain-experience-and-full-chain-abstraction
https://cryptoslate.com/press-releases/galxe-introduces-gravity-a-layer-1-blockchain-designed-for-omnichain-experience-and-full-chain-abstraction/
https://rendernetwork.medium.com/render-network-summer-kickoff-update-71c2a0e7117b
https://rendernetwork.medium.com/rnp-013-and-rnp-015-final-vote-details-rnp-000-amendment-63869e617116
https://rendernetwork.medium.com/rnp-013-and-rnp-015-final-vote-details-rnp-000-amendment-63869e617116
https://gravity.xyz/#key-features
https://app.galxe.com/gal-token-migration
https://help.galxe.com/en/articles/9576881-how-to-migrate-gal-to-g
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